Protein Pal encourages the user to eat more protein through a fun and nostalgic rewards system. Though most people in the United States tend to eat more protein than they should, there’s still a fair amount of people who don’t eat enough protein, which can have a negative effect on their health. The majority of current protein trackers are targeted towards men or gym rats, but they aren’t the only individuals who struggle to eat enough protein. As a vegetarian, and ex-vegan, I almost always have trouble forcing myself to eat enough protein and I know many who struggle with the same thing, either due to dietary restrictions, health issues, or lifestyle. Protein Pal is intended to appeal to people outside of the gym lifestyle who want to eat more protein. It takes the focus away from having to constantly and compulsively check nutrition labels and instead finds a way to bring joy to what is normally considered a chore. The sticker-based “chore chart” may be similar to one you had to use as a child, but what better way to face adult challenges than with the enthusiasm of a child.